You’ve had your interview. Now what? What happens between completing an interview and wondering whether or not you are the candidate who got the job?
Usually people will wait, and then wait some more hoping for the best. They email to prod the process along by asking, “What’s happening?” Then they get no response and end up frustrated. How many times have you heard that story or have been in that situation?
In the follow-up process of securing your ideal job, you might want to think of yourself as a salesperson looking to secure a client. A proven technique in sales and marketing is the direct response campaign. A sales and marketing campaign might have as few as three steps and as many as 28 follow-up touch points. For example, a marketer starts with a postcard or flyer, followed by a relevant report, and then sends a special discount offer.
So let’s create a campaign for you to follow after any interview to position you as that outstanding candidate:
1. Hand written note
People have gotten lazy in the cyber world in which we live. The thank you card has been replaced by the email. Sending that handwritten thank you note will have you stand out. Make it more personal with imagery or graphics related to the interests of the people who interviewed you. Let me give you an example. I had a client who sent a thank you card with a picture of a horse knowing that the hiring party was a horse lover. Guess what? He got the job.
2. Be relevant and thoughtful
One of the most efficient ways to demonstrate this is to send an article related to the interest of the target person or company. Perhaps it is a report about leadership, inter-office dynamics or how to motivate employees. Instead of just sending the article, summarize it in a sentence or two. This shows three things:
o It conveys how you are thoughtful
o It gives people a taste of how you think
o Your summarizing shows them that you respect their time
3. Say that you want the job
This piece of advice may be the most over-used in career coaching but it remains one of the most important. People make decisions driven by emotion. When they know that you really want that job, they get the feeling that you will be committed, will stay on the job longer and will therefore provide more value.
4. Here’s a bonus tip
Act as if you are already a part of the team. Invite other executives or employees to have coffee or lunch and brainstorm on a current challenge with them. Ask if you can visit them in the office or at the company’s cafeteria to get a sense of their culture. How about volunteering to work for free or as a consultant for a limited time – like two weeks or a month. That will let them know that you are committed. The limit in scope will prevent you from sounding desperate.
So what about you? What company are you committed to working for and how will you use these follow up techniques to secure your ideal job?